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Meet The Team Behind Nova Dog Training

Professional    Community    Friendly    Educated 

​​​We have already used other dog trainers before, how do we know you will be different to the rest? 

Our training methods have been tried and tested with a number of different behavioural issues, each being individual to match the owners and their dogs needs. Our aim is to educate and tackle challenges as a team, using methods that will be successful!

This is not just dog training, but educating you, as an owner, in order to be independent and confident to apply your learnt knowledge throughout your dogs life. 

At Nova Dog Training, we promise life changing results, not temporary fixes...​

Ellie and Lexi
Ellie and Lexi
Ellie and Goose

Ellie Sparrow

Head Trainer & Founder 

I began working professionally with animals at 16, later opening my own dog walking and sitting business alongside my studies. This gave me invaluable hands-on experience and shaped my calm, patient approach with every dog I work with. My passion for training truly grew when I began working through behaviour challenges with my family Doberman, Lexi. Without a solid foundation, she became reactive and lacked confidence. Our journey transformed my understanding of behaviour, and through structure, consistency and education, Lexi is now a confident, fulfilled dog who inspires everything I do. I understand how overwhelming behaviour struggles can feel—constantly scanning your surroundings, dreading walks, and feeling hopeless. But I also know that real progress is achievable with the right guidance. Nova Dog Training is all about new beginnings. My goal is to help owners build confidence, understanding and genuine connection with their dogs, creating long-lasting results and happier lives together. 

Elana and Luna
Elana and Finch
Elana and Luna

Elana Holloway 

Dog Walker & Junior Dog Trainer 

I have a strong background in animal care and welfare, developed from a young age. Over the years, I have gained hands on experience working alongside Ellie, carrying out dog walking and pet sitting services. I have also volunteered in Africa where I took part in demonstrations with working dogs and research on African wildlife. Through consistency and continued learning, I developed a strong understanding of the importance and benefits of training my own animals. This includes my horse, Bonnie, and my mixed-breed puppy, Lottie, who is the most recent addition to my family. I particularly enjoy the process of confidence building, exposure work, and allowing animals to perform their natural behaviours, and seeing how this transforms their mindset and daily life. I am passionate about providing safe, reliable and personalised care for every pet. Understanding that trust, routine and individual care is very important. Outside of dogs, I also take particular interest in reptiles, birds and small mammals!

MEET THE STAFF PETS 

Lexi
Luna
Lottie
Herbie
Milo
Beauty, Ruby & Cody
Bonnie
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How Our Dog Training Works

Free Consultation

You can book this by contacting us through phone, email or social media. There is also a booking system here on our website for you to fill out, allowing you to book a time and date to suit you.

This gives you an opportunity to tell us how you would like Nova Dog Training to help you and your dog.

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Contact Us

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DY5, West Midlands 

07939307104 

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